We started understanding what is the utilitaristic consumption, the functional consumption. We know what is experiential consumption. Well, what we learned during this part of the course. Museo dell'Opera del Duomo (Florence): Museo del Violino: _ĭisclaimer - Since some of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and subtitles. MUVE (Fondazione Musei Civici Venezia): The National Trust: The Archeological Site of Paestum: /en/list/842 If you love art and want to make an impact in this unique and fantastic sector, this course will support you in understanding the peculiarities of this sector and how to leverage on its tools to make a bigger impact.įAI (Fondo Ambiente Italiano): Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy page. The involvement of professionals and managers gives an incredible value to the learning experience of this course.Įach module is paired with a quiz and discussion forums to reflect on the variety of the heritage management, its complexity, and the power of the network that we will build together during the course. Five sections are dedicated to specific aspects and themes of managing cultural institutions, while the sixth section is dedicated to individual interviews of prominent cultural institution managers on specific topics. And lastly, we will provide models and tools to design and implement appropriate courses of action to satisfy customers (visitors and audiences) and build an advantage over the competition.

Second, we will focus on some contemporary facets on what is means to manage a cultural institution and what cultural managers should expect and be able to face.

First, we will approach the biggest issue cultural institutions face, the coexistence of managers and curators and giving evidence as to when, how, and why they can get along. There are three objectives to this course. This course has been conceptualized to address the need of skills and techniques to help professionals and managers in running art and cultural institutions. That is what managers in the arts do, they play an essential role in transforming the minds, lives, and communities through creative expression. Imagine you went to work every day to connect artists with audiences, vision with reality, and money with a mission. Over the past decades, a new figure has emerged that of the art manager. Today cultural institutions are facing important dilemmas in many aspects of their management.

Hedonic consumption